In the world of SEO, strategy is key. The right SEO software can make or break your efforts.
if you’re just starting out, finding the right, budget-friendly tools can seem nearly impossible, like trying to find a needle in a haystack.
With so many options available, it’s easy to get caught up in balancing cost with performance, hoping for that perfect match.
That’s why we’ve handpicked five beginner-friendly SEO tools that don’t cost more than $50 a month and pack a powerful punch for their price.
These tools will be reviewed based on four major parameters that are very significant for any beginner in the world of SEO:
Guidance: How much the tool simplifies SEO processes for beginners.
Keyword Research: The key ingredient in unlocking content opportunities and organic traffic.
Keyword Rank Tracking: It’s about monitoring how your efforts get converted into search engine results.
Competitor Research: Gain awareness of the strategies of competitors to identify gaps and opportunities.
Each of these SEO tools serves a different purpose and comes at a pretty reasonable price.
Affordable SEO Software #5: Dino Rank
Although it might not be the most feature-packed keyword research and rank-tracking tool, Dino Rank does its job of providing affordable SEO tools for people just beginning to do SEO.
Their keyword functions are quite similar to those of Google Search Console.
Key Features:
- Monitor keyword positions on search engine results pages (SERPs).
- Rank across featured snippets, images, and FAQ sections.
- Filter the ranking by device type—desktop or mobile—to refine your strategies and make sure your efforts are aligned with how people are actually engaging with your site.
- View trend graphs for each keyword, which provide insight into performance over time.
Strengths
Dino Rank combines reliability with simplicity, ensuring that new users achieve what they want without having to configure anything too advanced.
Challenges
Without a thorough onboarding or any context-driven help text, getting started with this tool can be a bit overwhelming.
If you’re a beginner, expect to feel lost for a bit, as it doesn’t really offer much in the way of clear direction on how to use all of its features.
Pricing
Dino Rank starts from $30/month, while a better plan is available for $50. Both tiers are excellent value for budget-friendly beginners in the world of SEO.
Affordable SEO Software #4: WriterZen
Content is the backbone of SEO and keyword research is at the heart of content.
WriterZen proves that keyword research doesn’t have to be complicated. It simplifies the process, making content creation easier than ever before.
The ease with which it can be used makes it a great platform for starters who are just starting to familiarize themselves with affordable SEO tools.
Key features
- Golden Score Metric: This feature helps beginners by filtering low-competition keywords that are easier to rank for.
- Keyword Clustering: It automatically clusters similar keywords into groups, which makes it easier to plan content around topics.
- Question Extraction: WriterZen extracts questions sourced from Google’s “People Also Ask” and community forums so you can target the most relevant queries.
Strengths
WriterZen really shines when it comes to keyword research. You ultimately get a great range of features, from basic keyword data to advanced clustering for the price, making this a comprehensive solution.
Challenges
However, WriterZen lacks competitor research and rank tracking, so you’ll need to use other tools if those features are important for your SEO work.
Pricing
For just $19 per month, WriterZen is really an excellent value for those getting started or simply looking for an effective, economical way to do SEO.
Affordable SEO Software #3: Serpstat
Among these tools, Serpstat is considered the most beginner-friendly since it has clear instructions for using every feature.
What’s great about it is how it combines ease of use with powerful features for keyword and competitor research, and it still comes in at an affordable SEO price point.
Key Features:
- Guidance: Every feature is accompanied by detailed descriptions and tooltips, making it particularly accessible for first-time users.
- Competitive AI Research: This module is more sophisticated, taking user-supplied keywords for competitors to deliver an analysis of their strategy.
- Keyword Research: Users can look directly at the keywords or analyze competitor domains to identify ranking keywords. This enables holistic content planning in both directions.
Pricing:
At $59 per month, Serpstat may not be the most affordable SEO software available, but it’s a smart investment.
With SEO functionalities rivaling major SEO software like Ahrefs and Semrush, it gives businesses affordable access to high-quality SEO tools.
Affordable SEO Software #2: SE Ranking
SE Ranking provides everything you could want in SEO software. It stands toe-to-toe with major players like Ahrefs and SEMrush, but it’s priced much more affordably.
This all-in-one platform is perfect for both beginners and pros, as it provides solid features at all levels to handle major SEO functionalities.
Key Features
- Keyword Research and Rank Tracking: The platform provides robust data on keyword trends, search volume, and competitive levels.
- Competitor Analysis: This module identifies gaps in content and keywords that will help users tune up their strategy to win in the competitive race.
Strengths
SE Ranking is comprehensive, including all the features one may need, but still reasonably priced, fitting the budget of both a newcomer and an experienced professional.
Cons
Though intuitive, the platform does not have an onboarding process. The auto-detection of competitors is less subtle compared to Serpstat.
Pricing
Starting at $49/month, SE Ranking provides quite a lot of value, especially for those in search of an all-in-one affordable SEO solution.
Affordable SEO Software #1: SEOModify
SE Ranking certainly has its appeal, but SEOModify takes the lead in affordability, offering a pay-as-you-use model that works well for any budget.
For SEO agencies, this is about perfect since you get to pay only for what you use, not having to spend all your resources on cumbersome — and quite expensive — monthly fees.
Key Features:
- SEO Audits & Keyword Optimization: Get actionable insights that highlight problems and solutions impacting SEO performance.
- Local Rank Tracking: Monitor search rankings in real-time across diverse locations for increased local search visibility.
- Backlink Analysis & Acquisition: Track high-quality backlinks and understand their impact on your website’s authority and search engine performance.
- AI-Powered CTR Optimization: Using SEOModify, AI analyzes users’ behavior in order to perfect meta titles and descriptions for better click-through rates.
Strengths
On Credit-based, you pay for only what you use; thus, it’s perfect for agencies of all sizes.
With SEOModify, you get everything you need in an SEO tool at a budget-friendly price, and the best part is, that there are no subscriptions to worry about.
Cons
SEOModify does not have advanced tools for deep competitor analysis, but it covers the essentials like audits, local tracking, backlink evaluation, and CTR optimization.
A pay as you use model also has the downside of becoming expensive for some users over time.
Pricing Model
SEOModify works on a credit system where businesses can buy credits and use them at their own convenience and spend as per their needs.
And to kick things off, you get 300 free credits. Even better, these credits never expire, so you have all the time you need to tackle your SEO tasks without the pressure of deadlines.
Final Thoughts
If you’re looking for affordable SEO software for agencies, know that each software brings its own benefits based on what the user actually needs.
If your focus is on general features, then SE Ranking will be the best option. If the focus is mainly on keyword research, then WriterZen will be the best fit. If the focus of a beginner is key competitor analysis, then Serpstat is the most appropriate tool.
If you want affordable SEO software with every essential feature under the hood, SEOModify is a great option. With its pay-as-you-use pricing model, you only pay for what you use. As a beginner, this is perfect because you can avoid spending money on unwanted features.
Try SEOModify, the most affordable SEO software for agencies, and experience the difference.