These days, if you run any business, even a small one, you simply must have a strong SEO presence in order to remain competitive. That’s why so many businesses turn to SEO agencies to help them secure higher rankings and, ultimately, land more sales.
SEO agencies have countless strategies up their sleeves to help clients with this task. However, having local SEO software for agencies with strong local rank-tracking features is truly a game-changer.
It lets agencies assess where their clients stand locally and make adjustments to improve visibility and performance.
In this blog, we’ll discuss how local rank tracking in SEO software can help SEO agencies increase client results, why it’s so important, what features to look for in local rank tracking software, and more!
What is Local Rank Tracking?
When you think about local rank tracking, it really comes down to understanding how a business’s website stands in search results for keywords that are significant to its local community.
Why is local SEO any different from general SEO?
Well, general SEO is more about national or global search results, while local rank tracking is more about specific cities, neighborhoods, or regions.
local SEO software for agencies gives agencies the ability to pinpoint exactly where a client’s business lands in local search results for search queries like “flower delivery near me” or “best coffee shop in Toronto.”
Why is Local Rank Tracking Essential for Agencies?
Let’s break down this simple example to see how important local rank tracking really is.
Let’s say your agency is handling the SEO for a coffee shop in Australia. While the website ranks well for searches like “Best coffee shops in Australia,” the story changes when it comes to Google Maps or local search results.
When people nearby search “best coffee near me,” your client’s shop doesn’t even appear. If your client’s shop isn’t visible in those search results, it’s like an open door that no one sees. That means lost customers for your client and a serious risk to your agency’s reputation with clients.
By focusing on local rank tracking, you can keep an eye on these missed opportunities. The best part is all your agency has to do is simply invest in SEO software for agencies with strong local rank tracking features.
Benefits of Using Local SEO Software for Agencies
If you’re looking for SEO software for agencies, then you should consider one that has local rank tracking. Or you could aim for a local SEO software that only specializes in local rank tracking. Whatever your decision is, in the next section, we’ll talk about how to choose the best SEO software for agencies with powerful local rank tracking, but for now, let’s see the benefits it brings.
Enhanced Local Visibility
Local rank tracking helps agencies focus on improving visibility in local searches, which is critical for clients who depend on nearby customers.
Precision in Targeting
Local rank tracking zooms in on specific and ” lucrative” areas to keep your SEO strategy sharp. This approach is helping businesses rise in the local searches that really matter. This increases the likelihood of turning those local searches into real customers.
Monitoring Local Competitors
SEO software for agencies can help agencies analyze how local competitors rank for similar keywords in the same region. This provides agencies with some valuable insights as to where they can improve.
Optimizing for the Local 3-Pack
Google’s local 3-pack (those map listings you see at the top of local searches) is key for driving local traffic. Local rank tracking helps agencies monitor and improve their chances of landing their clients in these prime spots.
Targeted Strategies
Local rank tracking allows agencies to create more targeted strategies that are more precise to certain areas, increasing visibility where it’s most needed.
Improved Client Reporting
Location-based insights allow agencies to give more accurate and detailed reports to clients, showing the success of localized campaigns.
Competitive Analysis
Local rank tracking lets agencies keep an eye on how competitors are performing in the same region, which helps them tweak strategies based on competitor activity.
Challenges of Local Rank Tracking and How Agencies Can Overcome Them
Anyone in the SEO field knows that challenges come with the job description.
Many people think that local rank tracking makes things simpler. Unfortunately, that’s not the case.
Just because you’re focusing on a specific area doesn’t mean the challenges are any less significant than going global. The competition is fierce, and you’ve got to stay sharp to keep up.
Local rank tracking can be quite a challenge, especially for agencies that have to manage multiple clients across different regions.
Because local search rankings frequently shift, it’s really important to monitor them for all the clients your agency handles.
These local search ranking changes can occur for any number of reasons – the rise of nearby competition, change in users’ search patterns or even tweaks to Google’s algorithms.
How to Choose the Best Local SEO Software for Agencies
Given that not all SEO tools deliver the same value, choosing the right SEO software with strong local rank tracking features will give your agency a solid advantage.
So, how can you tell which one is best for you? When searching for SEO software geared toward agencies, focus on options that include the characteristics listed below.
Reliable Local Data
Make sure the software is giving you current, real time data on local rankings so your agency is always in the know and ahead of the game.
User-Friendly Interface
Prioritize local SEO software for agencies with an intuitive, modern, and user-friendly layout so that your team can do their job without needless complications.
Flexible Reporting Options
As an agency, focus on SEO software that offers features that don’t just look good, but also adapt to your needs and help you share valuable insights with clients easily.
Growth-Oriented Design
Choose software that can scale with your agency, efficiently accommodating an increasing number of clients and locations as you grow.
Conclusion
Local rank tracking is an important part of any good SEO strategy, especially for agencies that work with clients who have local businesses.
Local SEO software geared specifically for agencies with powerful local tracking features makes it easy for agencies to identify highly targeted strategies, and generate valuable insights to share with clients to bring in new business.
While local SEO will only continue to grow in importance, agencies that make local rank tracking a priority will stand out from the crowd and produce great results for their clients.
Do you feel that you’re not using the right tools for your SEO efforts?
Our blog is the perfect resource for you if there’s any doubt in your mind!
In this well-detailed blog, we explore some of the key issues that SEO agencies deal with and break down three important things to think about when selecting SEO software for agencies: key features, essential functionalities, and how to evaluate pricing.
By the end, you’ll have the insights needed to make informed decisions and optimize your SEO strategy!